Community + Media Resources

The Office of University Marketing & Communications exists to support UM’s mission by conveying its core values and strengths through consistent messaging and brand imagery with the goal of increasing awareness and enhancing the University’s reputation.

Brand consistency is how an organization delivers messages aligned with its core values, brand promise, customer experience and brand identity elements. Brand consistency ensures that a brand is easily recognizable across all marketing channels and touch points. This creates a cohesive, consistent brand identity and unified experience for both existing and potential customers.